IC-PDMT - Product Management Core Credential
Work on your own product and earn your IC-PDMT badge, the first step to the full ICA Product Management Certification. Want ICAgile® certification too? Our two-day ICP-PDM® class earns both.
Description
Product Management Certification: Earn the ICA Core Credential (IC-PDMT) in One Live Day
Work on your own product and earn your IC-PDMT badge, the first step towards the ICA Certified Professional in Product Management (ICP-PRD).
|
Format: Live and instructor-led, online (Zoom and Mural) or in person, as shown for each date Duration: 1 day (09:00 to 17:00, with a one-hour lunch) |
Credential: IC-PDMT Core Credential (about 8 hours of learning) Class size: Typically around 12, maximum 20 Experience needed: No formal prerequisites |
Most product teams can build things. The harder part is knowing which things are worth building. This live Product Management class helps you answer the questions every product comes back to: which problem are you solving, who has it, why does it matter, and how will you know you have made a difference?
In one day, you work on your own real product, online with Zoom and Mural or in person. You define it, give it a vision, set outcomes and goals, test your ideas with customers, and draft a roadmap. You leave with a clear product approach for your own context and the ICA Product Management Core Credential (IC-PDMT).
IC-PDMT is ICA’s Core Credential for Product Management and the first step towards the full ICA Certified Professional in Product Management certification (ICP-PRD).
How Do You Earn the Full ICA Product Management Certification (ICP-PRD)?
ICA awards the Product Management Certification (ICP-PRD) when you hold the Core Credential plus at least two Specialised Credentials, in any order. This class earns you the Core (IC-PDMT). Two Specialised Credentials, such as Stakeholder Alignment (IC-STAL) and Measuring Product Value (IC-MPDV), then complete the set.
Your Own Product, Not a Case Study
Every product exercise in this class runs on a product you bring. You define it, shape its vision, separate outcomes from outputs, set a goal with economics and metrics, test your value proposition and sketch a horizon roadmap. Then you take all of it back to work.
Because the work is yours, the conversations are real. Your group challenges your thinking, and you hear how product management plays out in organisations and industries very different from your own.
What Will You Receive?
|
1
|
The IC-PDMT Core CredentialEarn the ICA Product Management Core Credential badge, about 8 hours of learning, in a single day. |
|
2
|
A full day of instructor-led teachingYour trainer shares stories from real product work at each step, so every technique comes with a real example behind it. |
|
3
|
A working toolkit for your own productFinish with a product definition, vision, goal, validation experiments and a horizon roadmap, all built on your product and ready to use at work. |
|
4
|
A clear route to the full certificationIC-PDMT is the first step towards the ICA Product Management Certification (ICP-PRD). Add two Specialised Credentials, such as Stakeholder Alignment and Measuring Product Value, to complete it. |
Agile Affinity is rated 4.9 out of 5 from 48+ verified Google Reviews
|
★★★★★ 
“Great experience gaining my certificate with Agile Affinity. I like the way the training is organised and the mentoring sessions helped me gain valuable feedback across my training!” Vasileios Manolas |
★★★★★ 
“Thank you so much for the best course and your support. The step-by-step approach and clear explanations allowed me to learn and apply the knowledge in real life.” Unchasa Anong |
Included: A Free 30-Minute Coaching Session After the Class
 |
Every booking includes a free 30-minute one-on-one session with your trainer, scheduled after the class when you need it most. Discuss challenges you face applying product management in your own organisation. Get tailored guidance on your product definition, vision, goal and roadmap. Build confidence before you take your first steps back at work. Our goal is to support your success beyond the class. |
How Does the Product Management Class Work?
One live day, taught by an instructorThe class runs from 09:00 to 17:00. Online classes use Zoom for the room and Mural for the shared board. In-person classes use a large room with flipcharts and handouts. Each topic is followed straight away by practice, so you apply an idea before you move on to the next one. |
You work on your own product, in groupsThere are no case studies. You capture your results for your real product, share them with your group and reflect together. Classes are typically around 12 people, with a maximum of 20, so everyone gets time for discussion and feedback. |
AI is a tool, not a shortcutPrompts and templates are provided for every exercise. You can use AI to speed up your drafts, or work without it, because nothing depends on it. Either way, you review and refine what you produce, and your trainer checks that you do. |
Built on the Double Diamond
We use the Design Council’s Double Diamond to structure your product work. First you find the right problem (Discover and Define), then you shape the right solution (Develop and Deliver), all on your own product.
Image: Framework for Innovation (Double Diamond) by the Design Council, licensed under CC BY 4.0.
Who Is This Class For?
This class is for anyone who shapes what gets built, or wants to. You do not need a product title, only a real product, service or internal platform to work on.
Product managers and product owners. Whether you are new to the role or aspiring to it, you get a practical framework for definition, vision, outcomes, goals and strategy.
Project and delivery professionals. If you are moving from managing projects to owning ongoing product value, this is where the shift in thinking becomes practical.
Designers, researchers and technologists. You work close to product decisions already. Here you learn how they are made and how to influence them.
Leaders responsible for product direction or investment. Learn how outcomes, economics and horizon roadmaps help you steer without false certainty.
What Will You Be Able to Do After the Class?
Define your product clearly. Use broadening and narrowing questions to reach a practical definition of who your customers are and which problem you solve.
Write a vision people want to follow. Draft a product vision for your intended users and refine it with your group.
Tell outcomes from outputs. Frame what should change for customers and the business, then set a product goal with the economics and metrics to measure it.
Understand your customers and market. Segment your customers, build personas, and choose discovery and distribution approaches that fit your product.
Test before you commit. Use the Value Proposition Canvas and customer feedback experiments to validate ideas on a small scale before you invest heavily.
Plan with horizons, not false certainty. Turn your goals into a horizon roadmap you can share and adjust.
What Does the IC-PDMT Credential Cover?
ICA publishes twelve learning outcomes for the Product Management Core Credential, in four groups. We list their titles here exactly as ICA words them.
What a Product Is and Why It Matters: Products, Projects, and Deliverables; Product Types; Organizational Context and Product Management.
Customers, Markets, and the Problem Worth Solving: Customer Understanding and Product-Market Fit; Market Context, Positioning, and Value Proposition; Product Opportunity Framing.
Product Strategy, Vision, and Direction: Product Vision and Strategy; Prioritization and Trade-offs; Outcome-Oriented Planning and Roadmaps.
Discovery, Learning, and Value Validation: Continuous Product Discovery; Critical Product Assumptions; Launch and Lifecycle Decisions.
Source: Product Management Learning Outcomes, Version 1.0, August 2026, International Certification Alliance (ICA), licensed under CC BY-NC-ND 4.0. You can also read about the ICA Product Management Certification on the ICA website.
Your Trainer: Rickard Jones
 |
CST® · Certified Team Coach (CTC) · LeSS Trainer · ICAgile® Trainer · Co-Author of the AgileHR Manifesto · 20+ years Rickard has over 20 years of experience coaching organisations, teams, and individuals through complex agile transformations. A former XP developer, programme manager, and transformation lead, he brings deep, hands-on product experience to every session, the kind that only comes from solving the challenges you are about to face in real organisations every week. He is a co-author of the AgileHR Manifesto and an international conference speaker. He leads this class and brings his field practice into every exercise, not a textbook. |
Some classes may be delivered by John Barratt (CST, Enterprise Agile Coach, named client results at IAG Loyalty, Maersk, and Vodafone). All trainers at Agile Affinity are practising coaches with real-world credentials.
Benefits of Training with Agile Affinity
 Get CertifiedEarn your IC-PDMT credential, the first step to the full ICA Product Management Certification. |
 Save on Future CoursesReceive 20% off all future Agile Affinity certifications when you sign up for our newsletter. |
 Join the CommunityAccess the Agile Affinity Discord and Scrum Event, the largest Scrum Alliance meetup in Europe, for ongoing peer support. |
 Free Coaching SessionEvery booking includes a 30-minute one-on-one session with your trainer to support you after the class. |
Agile Affinity is a UK-based boutique agile coaching and training consultancy, established in 2019. We certify over 750 practitioners per year across Scrum Alliance and ICAgile programmes and run some of the UK’s most active agile communities, including Scrum Event (the largest Scrum Alliance meetup in Europe), the Kanban Coaching Exchange, the Agile Coaching Exchange, and Agile Coach Camp UK. When you train with us, you are joining a community of practitioners, not just attending a class.
Your Investment
£200 + VAT | €230 | $275 USD
Your investment includes the full one-day class, your IC-PDMT credential, a free 30-minute 1:1 session with your trainer, and lifetime Discord community access. No hidden costs.
You work in small groups on your own product, so there is time for discussion and feedback. Classes are typically around 12 people, with a maximum of 20.
Scroll up to choose your date and register.
Money-back guarantee: We stand by the quality of our training. If you are not fully satisfied, contact us before the end of the class for a full refund.
Frequently Asked Questions
Do I need any prior experience to attend?
There are no formal prerequisites. The class suits current and aspiring product managers and the people who work closely with them. What you do need is a real product, service or internal platform to work on, because every exercise uses it.
Is there an exam?
No. You earn the IC-PDMT credential through full participation across the day.
Can I also earn the ICAgile certification?
Yes. Our two-day ICP-PDM® class earns the ICAgile Certified Professional in Product Management certification and the IC-PDMT credential together, from one booking. This one-day class earns the IC-PDMT credential only.
How do I complete the full ICA Product Management Certification?
ICA awards the Product Management Certification (ICP-PRD) when you hold the Core Credential plus at least two Specialised Credentials. This class earns the Core (IC-PDMT). Adding two Specialised Credentials, such as Stakeholder Alignment (IC-STAL) and Measuring Product Value (IC-MPDV), completes the certification.
How should I prepare?
Come with one real product in mind, because that is what you will work on throughout the day. Joining instructions are sent before the class.
Do I need to use AI tools?
No. Prompts and templates are provided for every exercise, so you can complete them with or without AI. If you want to use it, bring your own device. Either way, you review and refine the results rather than accepting them as they come.
How many people will be in the class?
Classes typically have around 12 participants, with a maximum of 20. You work in small groups on your own product, so everyone gets time for discussion and feedback.
Are the sessions recorded?
No. The class is live and interactive, with group exercises and real-time discussion at its centre. We expect full attendance across the day to earn the credential.
What software or equipment do I need?
For online classes you need the latest Zoom desktop application (not the web or mobile version), a stable internet connection, and a working webcam and microphone, with your camera on throughout. We use Mural for the group exercises and send you the link. For in-person classes, flipcharts and handouts are provided.
What if I need to cancel or reschedule?
We offer a full refund if you contact us before the end of the class. If your schedule changes, you can transfer your booking to a future class at no extra cost. Just let us know at least 5 working days before the class starts at talk@agileaffinity.com.
Can my employer pay, or can I get an invoice?
Yes. Select “Pay by Bank Transfer” at checkout and an invoice will be generated automatically. Payment must be received before joining instructions are sent. For larger corporate bookings or bespoke requirements, please contact us at talk@agileaffinity.com.
What if I have another question?
We are happy to help. Email us at talk@agileaffinity.com and we will get back to you quickly.
To pay in another currency, select your location at the top right of the website. UK-based buyers must pay in GBP.
ICAgile® and ICP-PDM® are trademarks of the International Consortium for Agile (ICAgile). Tomorrow-Ready™ is a trademark of the International Certification Alliance (ICA). ICP-PRD, IC-PDMT, IC-STAL and IC-MPDV are credentials of ICA. Agile Affinity LLP is an ICAgile Transformation Member.
Certified Scrum Trainer® and CST® are registered trademarks of Scrum Alliance, Inc. Any unauthorised use is strictly prohibited.