IC-STAL - Stakeholder Alignment Specialised Credential
A live online half day (4 hours) where you work on your own stakeholders. You map them, communicate honestly under uncertainty and handle competing priorities. You earn the ICA Stakeholder Alignment Specialised Credential (IC-STAL), which counts towards the ICA Certified Professional in Product Management (ICP-PRD).
Description
Stakeholder Alignment Course: Earn the ICA Specialised Credential (IC-STAL) in a Live Online Half Day
Learn to keep stakeholders aligned when you have no direct authority over them, and take a step towards the ICA Certified Professional in Product Management (ICP-PRD).
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Format: Live and instructor-led, online with Zoom and Mural Duration: Half day, 4 hours (start and finish times are shown for each date) |
Credential: IC-STAL Stakeholder Alignment Specialised Credential Class size: Typically around 12, maximum 20 Experience needed: No formal prerequisites |
Product managers and project leaders rarely have direct authority over the people whose support they need most. Decisions stall, scope creeps, and priorities collide, and good work gets blocked by relationships that were never built. This live Stakeholder Alignment class gives you practical ways to map your stakeholders, communicate honestly when things are uncertain, and handle competing priorities without trying to please everyone.
In a live half day, online with Zoom and Mural, you work on your own real stakeholders and your own real product or project. You leave with a stakeholder map, a clearer way to communicate under uncertainty, and the ICA Stakeholder Alignment Specialised Credential (IC-STAL).
IC-STAL is one of the Specialised Credentials that count towards the full ICA Certified Professional in Product Management certification (ICP-PRD).
How Does IC-STAL Count Towards the ICA Product Management Certification (ICP-PRD)?
ICA awards the Product Management Certification (ICP-PRD) when you hold the Core Credential plus at least two Specialised Credentials, in any order. This class earns you Stakeholder Alignment (IC-STAL). The Product Management Core Credential (IC-PDMT) and a second Specialised Credential, such as Measuring Product Value (IC-MPDV), then complete the set. You can take them in whichever order suits you.
Your Own Stakeholders, Not a Case Study
Every exercise in this class runs on the stakeholders you deal with now. You map who they are, decide how each one needs to be engaged, work out how to talk to them about what you do not yet know, and practise handling a real conflict of priorities.
Because the situations are yours, the conversations are real. Your group challenges your thinking, and you hear how alignment plays out in organisations very different from your own.
What Will You Receive?
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The IC-STAL Specialised CredentialEarn the ICA Stakeholder Alignment badge in a single live half day. |
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Four hours of instructor-led teachingYour trainer shares stories from real stakeholder work, so every technique comes with a real example behind it. |
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A working stakeholder toolkitFinish with a map of your own stakeholders and practical communication approaches you can use at work the next day. |
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A clear route to the full certificationIC-STAL counts towards the ICA Product Management Certification (ICP-PRD). Add the Core Credential (IC-PDMT) and a second Specialised Credential, such as Measuring Product Value, to complete it. |
Agile Affinity is rated 4.9 out of 5 from 48+ verified Google Reviews
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“Great experience gaining my certificate with Agile Affinity. I like the way the training is organised and the mentoring sessions helped me gain valuable feedback across my training!” Vasileios Manolas |
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“Thank you so much for the best course and your support. The step-by-step approach and clear explanations allowed me to learn and apply the knowledge in real life.” Unchasa Anong |
Included: A Free 30-Minute Coaching Session After the Class
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Every booking includes a free 30-minute one-on-one session with your trainer, scheduled after the class when you need it most. Talk through a live situation with a stakeholder you are finding difficult to align. Get tailored guidance on your stakeholder map and how you plan to communicate. Build confidence before your next difficult conversation. Our goal is to support your success beyond the class. |
How Does the Stakeholder Alignment Class Work?
One live half day, taught by an instructorThe class runs for 4 hours online. We use Zoom for the room and Mural for the shared board. Each topic is followed straight away by practice, so you apply an idea before you move on to the next one. |
You work on your own stakeholders, in groupsThere are no case studies. You work through your real stakeholder situations, share them with your group and reflect together. Classes are typically around 12 people, with a maximum of 20, so everyone gets time for discussion and feedback. |
Practise the difficult conversationsAlignment is a people skill, so you rehearse. You try out ways to say no constructively, to negotiate a trade-off and to reframe a request, and you get feedback from your trainer and your group. |
Who Is This Class For?
This class is for anyone who needs support from people they do not manage. You do not need a product title, only real stakeholders to work with.
Product managers and product owners. You steer direction while many people pull in different ways. Learn how to keep them with you.
Project and delivery leaders. You protect scope and expectations without formal authority. Learn how to negotiate and hold your ground.
Business analysts, designers and agile coaches. You work between teams and sponsors every day. Learn how to build trust that lasts.
Aspiring ICP-PRD holders. If you are working towards the full ICA Product Management Certification, this class gives you one of the Specialised Credentials you need.
What Will You Be Able to Do After the IC-STAL Class?
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Understanding Your Stakeholder Landscape In our class: you map the people you depend on, from sponsors to sceptics, and decide how each one needs to be engaged. |
Communication Under Uncertainty In our class: you practise talking to stakeholders about what is still unclear, so uncertainty builds trust instead of eroding it. |
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Navigating Competing Priorities In our class: you work through a real conflict of priorities from your own work and get feedback from your group. |
Sustaining Trust and Alignment In our class: you leave with a practical way to keep your key stakeholders with you as things change. |
Source: Product Management Learning Outcomes, Version 1.0, August 2026, International Certification Alliance (ICA), licensed under CC BY-NC-ND 4.0. You can also read about the ICA Product Management Certification on the ICA website.
Your Trainer: Rickard Jones
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CST® · Certified Team Coach (CTC) · LeSS Trainer · ICAgile® Trainer · Co-Author of the AgileHR Manifesto · 20+ years Rickard has over 20 years of experience coaching organisations, teams, and individuals through complex agile transformations. A former XP developer, programme manager, and transformation lead, he has spent his career earning support from people who did not report to him, which is exactly what this class is about. He is a co-author of the AgileHR Manifesto and an international conference speaker. He leads this class and brings his field practice into every exercise, not a textbook. |
Some classes may be delivered by John Barratt (CST, Enterprise Agile Coach, named client results at IAG Loyalty, Maersk, and Vodafone). All trainers at Agile Affinity are practising coaches with real-world credentials.
Benefits of Training with Agile Affinity
 Get CertifiedEarn your IC-STAL credential, one of the building blocks of the full ICA Product Management Certification. |
 Save on Future CoursesReceive 20% off all future Agile Affinity certifications when you sign up for our newsletter. |
 Join the CommunityAccess the Agile Affinity Discord and Scrum Event, the largest Scrum Alliance meetup in Europe, for ongoing peer support. |
 Free Coaching SessionEvery booking includes a 30-minute one-on-one session with your trainer to support you after the class. |
Agile Affinity is a UK-based boutique agile coaching and training consultancy, established in 2019. We certify over 750 practitioners per year across Scrum Alliance and ICAgile programmes and run some of the UK’s most active agile communities, including Scrum Event (the largest Scrum Alliance meetup in Europe), the Kanban Coaching Exchange, the Agile Coaching Exchange, and Agile Coach Camp UK. When you train with us, you are joining a community of practitioners, not just attending a class.
Your Investment
£100 + VAT | €115 | $135 USD
Your investment includes the full live half-day class, your IC-STAL credential, a free 30-minute 1:1 session with your trainer, and lifetime Discord community access. No hidden costs.
You work in small groups on your own stakeholders, so there is time for discussion and feedback. Classes are typically around 12 people, with a maximum of 20.
Scroll up to choose your date and register.
Money-back guarantee: We stand by the quality of our training. If you are not fully satisfied, contact us before the end of the class for a full refund.
Frequently Asked Questions
Do I need any prior experience to attend?
There are no formal prerequisites. The class suits anyone who needs support from people they do not manage. What you do need is a real set of stakeholders to work with, because every exercise uses them.
Is there an exam?
No. You earn the IC-STAL credential through full participation in the exercises across the class.
Do I need to take the Product Management Core class first?
No. ICA credentials can be earned in any order, so you can take Stakeholder Alignment before or after the Core Credential (IC-PDMT). Our two-day ICP-PDM® class also earns the IC-PDMT credential, if you would like to cover the Core in one booking.
How do I complete the full ICA Product Management Certification?
ICA awards the Product Management Certification (ICP-PRD) when you hold the Core Credential plus at least two Specialised Credentials. This class earns Stakeholder Alignment (IC-STAL). Adding the Core (IC-PDMT) and a second Specialised Credential, such as Measuring Product Value (IC-MPDV), completes the certification.
How should I prepare?
Come with a real product or project in mind and think about the stakeholders around it, because that is what you will work on. Joining instructions are sent before the class.
How many people will be in the class?
Classes typically have around 12 participants, with a maximum of 20. You work in small groups on your own stakeholders, so everyone gets time for discussion and feedback.
Are the sessions recorded?
No. The class is live and interactive, with group exercises and real-time discussion at its centre. We expect full attendance across the class to earn the credential.
What software or equipment do I need?
You need the latest Zoom desktop application (not the web or mobile version), a stable internet connection, and a working webcam and microphone, with your camera on throughout. We use Mural for the group exercises and send you the link.
What if I need to cancel or reschedule?
We offer a full refund if you contact us before the end of the class. If your schedule changes, you can transfer your booking to a future class at no extra cost. Just let us know at least 5 working days before the class starts at talk@agileaffinity.com.
Can my employer pay, or can I get an invoice?
Yes. Select “Pay by Bank Transfer” at checkout and an invoice will be generated automatically. Payment must be received before joining instructions are sent. For larger corporate bookings or bespoke requirements, please contact us at talk@agileaffinity.com.
What if I have another question?
We are happy to help. Email us at talk@agileaffinity.com and we will get back to you quickly.
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ICAgile® and ICP-PDM® are trademarks of the International Consortium for Agile (ICAgile). Tomorrow-Ready™ is a trademark of the International Certification Alliance (ICA). ICP-PRD, IC-PDMT, IC-STAL and IC-MPDV are credentials of ICA. Agile Affinity LLP is an ICAgile Transformation Member.
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