ICP-PRD - ICA Certified Professional in Product Management
Earn the ICA Certified Professional in Product Management (ICP-PRD) through three live Agile Affinity classes: the one-day Core Credential (IC-PDMT) and the half-day Specialised Credentials Stakeholder Alignment (IC-STAL) and Measuring Product Value (IC-MPDV). You work on your own product and stakeholders across about 16 hours of live learning, with the Core class online or in person and the two half days online. Take all three as a bundle and save 10%, and ICA issues the certification once you hold the cre
Description
ICA Certified Professional in Product Management (ICP-PRD): Earn the Full Product Management Certification
Earn the Core Credential (IC-PDMT) and two Specialised Credentials (IC-STAL and IC-MPDV) in live classes with Agile Affinity, in any order. Take all three as a bundle and save 10%.
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Certification: ICA Certified Professional in Product Management (ICP-PRD) How you earn it: The Core Credential plus at least two Specialised Credentials, in any order Format: Live and instructor-led, online (Zoom and Mural) or in person for the Core class |
Classes: Three, one full day (IC-PDMT) and two half days (IC-STAL and IC-MPDV) Learning time: About 16 hours in total Class size: Typically around 12, maximum 20 Experience needed: No formal prerequisites |
The ICA Certified Professional in Product Management (ICP-PRD) is the full ICA certification for people who shape what gets built and want to show they can do it well. You earn it by holding the Core Credential in Product Management (IC-PDMT) plus at least two Specialised Credentials, in any order. ICA issues the certification automatically once you hold them.
At Agile Affinity you can earn all three credentials in live, instructor-led classes: a one-day Core class, online with Zoom and Mural or in person, and two online half-day Specialised classes, Stakeholder Alignment (IC-STAL) and Measuring Product Value (IC-MPDV). Rickard Jones leads the classes, and each one works on your own real product or stakeholders, not a case study.
Book the classes one at a time, or take all three as a bundle and save 10%.
How Do You Earn the ICA Certified Professional in Product Management (ICP-PRD)?
ICP-PRD has three building blocks. The Core Credential (IC-PDMT) is the foundation of the pathway. Stakeholder Alignment (IC-STAL) and Measuring Product Value (IC-MPDV) are the two Specialised Credentials we teach, and ICA asks for at least two. You can take the classes in whichever order suits you.
Which Classes Earn the Three Credentials?
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IC-PDMT: Product Management Core CredentialWork on your own product in one live day. You define it, give it a vision, set outcomes and goals, test your ideas with customers and draft a roadmap. One day, 09:00 to 17:00 (about 8 hours of learning), online or in person. £200 + VAT | €230 | $275 USD |
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IC-STAL: Stakeholder Alignment Specialised CredentialMap the people you depend on, communicate honestly when things are uncertain and handle competing priorities, using your own real stakeholders. Half day, 4 hours, live online with Zoom and Mural. £100 + VAT | €115 | $135 USD |
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IC-MPDV: Measuring Product Value Specialised CredentialDefine what value means for your product, choose metrics that fit your context and use evidence to decide what to do next. Half day, 4 hours, live online with Zoom and Mural. £100 + VAT | €115 | $135 USD |
What Does the Full Route Cost, and How Long Does It Take?
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Booked separately £400 + VAT €460 | $545 USD |
As a bundle, save 10% £360 + VAT €415 | $490 USD |
The full route is about 16 hours of live learning: one full day and two half days. You can book the three classes separately, or take them together as a bundle for 10% off. To book the bundle, email talk@agileaffinity.com.
Agile Affinity is rated 4.9 out of 5 from 48+ verified Google Reviews
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“Great experience gaining my certificate with Agile Affinity. I like the way the training is organised and the mentoring sessions helped me gain valuable feedback across my training!” Vasileios Manolas |
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“Thank you so much for the best course and your support. The step-by-step approach and clear explanations allowed me to learn and apply the knowledge in real life.” Unchasa Anong |
Included: A Free 30-Minute Coaching Session With Every Class
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Every class booking includes a free 30-minute one-on-one session with your trainer, scheduled after the class when you need it most. Plan your route and talk through which class to take next. Get tailored guidance on applying what you learned to your own product and stakeholders. Build confidence before you take your first steps back at work. Our goal is to support your success beyond the class. |
How Does the Product Management Certification Work?
Three live, instructor-led classesThe Core class runs for one day, from 09:00 to 17:00, online with Zoom and Mural or in person. The two Specialised classes each run for 4 hours online. Each topic is followed straight away by practice, so you apply an idea before you move on to the next one. |
Take them in any orderICA credentials can be earned in any order. Many people start with the Core class, but you can begin with a Specialised class if that is the topic you need most. ICA issues ICP-PRD once you hold the Core Credential plus at least two Specialised Credentials. |
You work on your own product, in groupsThere are no case studies. You work through your real product and stakeholders, share them with your group and reflect together. Classes are typically around 12 people, with a maximum of 20, so everyone gets time for discussion and feedback. |
Who Is This Certification For?
This certification is for anyone who shapes what gets built, or wants to. You do not need a product title, only a real product, service or internal platform to work on.
Product managers and product owners. Build a complete, recognised foundation in product management, from definition and vision to stakeholders and measures of value.
Project and delivery professionals. If you are moving from managing projects to owning ongoing product value, the three classes make that shift practical.
Designers, analysts, researchers and agile coaches. You work close to product decisions already. Learn how they are made, how to align the people involved and how to show they worked.
Leaders responsible for product direction. Get a shared language for outcomes, stakeholders and value that you can use with your teams.
What Do the Three ICP-PRD Credentials Cover?
ICA publishes learning outcomes for each credential. We list their titles here exactly as ICA words them.
IC-PDMT Core Credential: Products, Projects, and Deliverables; Product Types; Organizational Context and Product Management; Customer Understanding and Product-Market Fit; Market Context, Positioning, and Value Proposition; Product Opportunity Framing; Product Vision and Strategy; Prioritization and Trade-offs; Outcome-Oriented Planning and Roadmaps; Continuous Product Discovery; Critical Product Assumptions; Launch and Lifecycle Decisions.
IC-STAL Stakeholder Alignment: Understanding Your Stakeholder Landscape; Communication Under Uncertainty; Navigating Competing Priorities; Sustaining Trust and Alignment.
IC-MPDV Measuring Product Value: Defining Product Value and Outcomes; Selecting Product Metrics; Adapting Metrics Across Context; Using Evidence to Decide and Learn.
Source: Product Management Learning Outcomes, Version 1.0, August 2026, International Certification Alliance (ICA), licensed under CC BY-NC-ND 4.0. You can also read about the ICA Product Management Certification on the ICA website.
Your Trainer: Rickard Jones
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CST® · Certified Team Coach (CTC) · LeSS Trainer · ICAgile® Trainer · Co-Author of the AgileHR Manifesto · 20+ years Rickard has over 20 years of experience coaching organisations, teams, and individuals through complex agile transformations. A former XP developer, programme manager, and transformation lead, he brings deep, hands-on product experience to every session, the kind that only comes from solving the challenges you are about to face in real organisations every week. He is a co-author of the AgileHR Manifesto and an international conference speaker. He leads the classes on this route and brings his field practice into every exercise, not a textbook. |
Some classes may be delivered by John Barratt (CST, Enterprise Agile Coach, named client results at IAG Loyalty, Maersk, and Vodafone). All trainers at Agile Affinity are practising coaches with real-world credentials.
Benefits of Training with Agile Affinity
 Get CertifiedEarn the three credentials that make up ICP-PRD, the full ICA Certified Professional in Product Management. |
 Save 10% on the BundleTake all three classes together and pay £360 + VAT instead of £400 + VAT. |
 Join the CommunityAccess the Agile Affinity Discord and Scrum Event, the largest Scrum Alliance meetup in Europe, for ongoing peer support. |
 Free Coaching SessionEvery class booking includes a 30-minute one-on-one session with your trainer to support you after the class. |
Agile Affinity is a UK-based boutique agile coaching and training consultancy, established in 2019. We certify over 750 practitioners per year across Scrum Alliance and ICAgile programmes and run some of the UK’s most active agile communities, including Scrum Event (the largest Scrum Alliance meetup in Europe), the Kanban Coaching Exchange, the Agile Coaching Exchange, and Agile Coach Camp UK. When you train with us, you are joining a community of practitioners, not just attending a class.
Your Investment
£360 + VAT | €415 | $490 USD
All three classes as a bundle, 10% off. Booked separately, the three classes cost £400 + VAT | €460 | $545 USD.
Your investment includes the three live classes, your IC-PDMT, IC-STAL and IC-MPDV credentials, a free 30-minute 1:1 session with your trainer for every class, and lifetime Discord community access. No hidden costs.
You work in small groups on your own product and stakeholders, so there is time for discussion and feedback. Classes are typically around 12 people, with a maximum of 20.
To book the bundle, email talk@agileaffinity.com. To book one class at a time, choose it from the list above.
Money-back guarantee: We stand by the quality of our training. If you are not fully satisfied with a class, contact us before the end of that class for a full refund.
Frequently Asked Questions
Do I need any prior experience to attend?
There are no formal prerequisites for any of the three classes. They suit current and aspiring product managers and the people who work closely with them. What you do need is a real product, service or internal platform, and real stakeholders, to work on, because every exercise uses them.
Does the order of the classes matter?
No. ICA credentials can be earned in any order, so you can take the Core class (IC-PDMT) and the two Specialised classes (IC-STAL and IC-MPDV) whenever suits you. To earn ICP-PRD you need the Core Credential plus at least two Specialised Credentials.
How do I earn the ICA Certified Professional in Product Management (ICP-PRD)?
Hold the Core Credential (IC-PDMT) plus at least two Specialised Credentials. We teach two Specialised Credentials today, Stakeholder Alignment (IC-STAL) and Measuring Product Value (IC-MPDV), so taking all three classes completes the set. ICA issues the certification automatically once you hold them.
Does ICA or Agile Affinity issue the certification?
ICA issues the ICP-PRD certification. Agile Affinity runs the live classes that earn the credentials, and our classes are not delivered by ICA.
Does ICP-PRD expire?
No. Once you have earned ICP-PRD, it does not expire.
Is there an exam?
No. You earn each credential through full participation in the exercises across the class.
Where do I find the Core class first?
The Core class is the one-day Product Management class that earns IC-PDMT. Open the IC-PDMT class page to see dates, prices and how to book. You can take it online or in person, before or after the Specialised classes.
Can I book the classes separately, or only as a bundle?
Both. You can book each class on its own, or take all three as a bundle for 10% off. To book the bundle, email talk@agileaffinity.com.
What if I already hold ICP-PDM®?
Our two-day ICP-PDM® class earns the ICAgile Certified Professional in Product Management certification and the IC-PDMT Core Credential together, from one booking. If you already hold ICP-PDM®, email us at talk@agileaffinity.com and we will tell you which classes you still need for ICP-PRD.
How many people will be in the class?
Classes typically have around 12 participants, with a maximum of 20. You work in small groups on your own product and stakeholders, so everyone gets time for discussion and feedback.
Are the sessions recorded?
No. The classes are live and interactive, with group exercises and real-time discussion at their centre. We expect full attendance across each class to earn its credential.
What software or equipment do I need?
For online classes you need the latest Zoom desktop application (not the web or mobile version), a stable internet connection, and a working webcam and microphone, with your camera on throughout. We use Mural for the group exercises and send you the link. For in-person Core classes, flipcharts and handouts are provided.
What if I need to cancel or reschedule?
We offer a full refund if you contact us before the end of the class. If your schedule changes, you can transfer your booking to a future class at no extra cost. Just let us know at least 5 working days before the class starts at talk@agileaffinity.com.
Can my employer pay, or can I get an invoice?
Yes. Select “Pay by Bank Transfer” at checkout and an invoice will be generated automatically. Payment must be received before joining instructions are sent. For larger corporate bookings or bespoke requirements, please contact us at talk@agileaffinity.com.
What if I have another question?
We are happy to help. Email us at talk@agileaffinity.com and we will get back to you quickly.
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ICAgile® and ICP-PDM® are trademarks of the International Consortium for Agile (ICAgile). Tomorrow-Ready™ is a trademark of the International Certification Alliance (ICA). ICP-PRD, IC-PDMT, IC-STAL and IC-MPDV are credentials of ICA. Agile Affinity LLP is an ICAgile Transformation Member.
Certified Scrum Trainer® and CST® are registered trademarks of Scrum Alliance, Inc. Any unauthorised use is strictly prohibited.